13.  Advertise Your Business, IUH 2009-12, 2ND Ed, R513A

Author Notes: Reference Copy, links to Original Copy removed due to the Age of the Content. See the top Blog Menu for Copyright Concerns, Some Content Removed.

Preface
Dr. Don, Founder ICFO

 

 

Table of Contents

13.  Advertise Your Business

Focus Chapter – it should be obvious to you that it means nothing to own a site – yours or someone else’s along with a hosting account for your site, if you do not advertise the site. No traffic equals any sales. This section will offer you some suggestions as to how and where you might place your site and get some business.

 

Online advertising is attracting everyone, including big corporations who often offer their own affiliate program in order to get more business. The corporation advertises and the affiliate advertises for the corporation. Some ads offer your 186 complete sites for just a $20 bill. Other Affiliate sites claim they will do the advertising for you – just sit back and collect your money.

 

We have shown that affiliates are competing with their site owners to get a piece of the pie, and Affiliates are competing with other affiliates to sell the same sites; often using the same canned email headlines.

 

Again, this section will offer you some suggestions as to how and where you might place your site and get some business. We cover various categories of advertising methods, since what works today, but may not work tomorrow. You may be limited to your budget, so see what free resources are available to you. Besides, you should take advantage of several marketing methods to get your message out. If something isn’t working for you, then investigate the alternatives. Do an online search and see what others are doing using the same method; otherwise drop it. There is plenty of free advice online (usually linked to sites of their choice to make their point.) Oh yes, we have already established that online advertising is not Scam Proof. One of the best tools is Pay-Per-click/SEO advertising. It is not free and be sure to read the potential scams risk.

1.1      ONLINE ADVERTISING

The term online advertising is simply a term that relates to advertising online, or advertising over the Internet. In practice, online advertising is about getting your website in front of the people who are interested in your product or service. All you have to do is find the best terms and phrases that people search for who would like to purchase exactly your goods and services.

 

If you can do this then your online advertising will be successful, however, if you select the terms and phrases that do not relate to the goods you are selling then your keyword based online advertising efforts will likely fail. It really is as simple as that. In fact more small business owners are using online advertising to market their goods and services to their target audience testing different keywords to specific pages of their website in an attempt to get more leads from their online advertising campaigns. And guess what? Yes-small business people are finding out that without a doubt advertising online is the most economical way to market their goods or services.

 

You do not need to be a rocket scientist to use online advertising programs like Google Adwords or Yahoo Marketing. What you do need is patience testing keywords and logic when it comes to the message you list on the search engine and on the page that prospective buyers come to.

 

 

 

HOW CAN ONLINE ADVERTISING HELP MY SMALL BUSINESS?

Online advertising is so flexible that even small businesses can afford to look into advertising online. Where else can you track leads per advertising keyword? Where else can you track the cost per lead? Where else can you track the dollar cost per sale? Only online advertising allows you to select the keywords for your online advertising campaign and track the effectiveness of each keyword in terms of sales and revenues. This is the ultimate power of online advertising. You wonder why Google has become a powerhouse in keyword based online advertising.

WHY DO I WANT TO USE ADVERTISING ONLINE FOR MY WEB SITE?

First off the traffic to search engines is becoming more valuable – how can we say such a thing? Well in the latest quarterly earnings from Google it is stated: Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 17% over the first quarter of 2008 and increased approximately 3% over the fourth quarter of 2008.

 

A 17 percent increase in paid clicks over last year is significant considering that surfers are aware of the differences between sponsored areas and non-sponsored areas in Google’s search results page.

Having your web site advertised on a search engine is important when you know recent findings on the habits of search engine users. Researchers at Pennsylvania State University found that

80% of users typically visit only the first three results from a search query. 54% of the users views only one page of results in each keyword search

19% of the users view the second page of search engine results, and less than10% looked at the third page of search engine results.

HOW CAN WE BE SURE THAT ONLINE ADVERTISING WORKS?

According to market research sources, search engines outperform all other online advertising media in driving visitors to web sites. Moreover, consumers are five times more likely to purchase products after seeing search listings versus banner advertising. In fact, statistics show the following:

77% of Internet users employ search engines more frequently than any other online advertising media, surpassing banner ads, Web links, and email links as the leading tool for discovering information about a product or service.

84% of Internet users who are online four or more hours each day reported they use search engines frequently to discover Web sites and find products or services.

55% of Internet users are more likely to purchase online after seeing search listings versus 9% for banner advertising.

1.2      ADVERTISING AIDA

A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits.

 

Use This Powerful Approach When Creating Your Ad Copy – AIDA A     Attention               Grab your targets attention

I              Interest                Create curiosity

 

 

 

D             Detail                   Provide details

A             Action                   Call for action

Create an urgency to act now. Creating a successful ad will take a great deal of time and effort. You’ll need to write it and re-write it over and over again before you come up with a great ad. We all know the importance of a powerful headline.

However, writing a great headline is not as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on. In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

THE HEADLINE

Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as “the hierarchy of human needs.” He believes that until a less important need is met; there will not be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.

PhysiologicalBasic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security)Human need for physical, emotional and financial security.
Social (Affiliation)Human     need     for     love,     affection,                  companionship          and acceptance.
Esteem (Self Esteem)Human need for achievement, recognition, attention and respect.
Self-actualizationHuman need to reach their full potential.

When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers’ emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

 

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers’ attention. If your headline doesn’t immediately catch their attention, they’ll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines?

1.3      HOW TO CREATE NO-SPAM HEADLINES

Other than the message above of using “How To” in your headlines, several searches in different combinations, nobody has come up with an answer for you. Many identify spam, other talk about forums, articles, etc., but no one seems to have the No Spam Headlines Solution. Some sell or provide

 

 

 

free Spam software. They tell us what not to do, tell us how to do how to eliminate Spam, but they don’t tell us how to be creative without using Spam.

 

This reminds me of being in business; when managers come to you with their problems, but they don’t offer a recommended course of action or alternatives to solve the problem. Therefore, our challenge remains, how to Write Headlines and Advertisements without using Spam that will still motivate the reader to click. Maybe someone that joins our group will have an answer for us all.

1.4      HOW TO ADVERTISE WITHOUT SPAM

WHERE DID YOU GET YOUR EMAIL ADDRESSES?

Did you buy an email address list from a reputable company that consumers opt-in to receive such mailings? Did you collect your email addresses from newsletter subscribers and tell them up front they may receive special offers from time to time by signing up? Know the answer to these questions before beginning your email ad campaign. If you went to a message board covering your type of business and grabbed the first 1,000 email addresses, you see for your email ad campaign, you are a spammer.

KNOW WHAT TO LOOK FOR WITHIN YOUR OWN MESSAGE.

People who have asked for your mailings may not be getting them because spam blocker software and email filters are set so high that they sometimes catch mail you really do want to receive. For someone about to embark on an email ad campaign, you can reduce your chances of your message getting discarded by these automations by using these quick tips:

AVOID CAPS

Just because you think your message will be loud and clear in all caps doesn’t mean it will actually make it to your recipient. Spam blocker software and email filters are designed to look for capital letters and will immediately flush your email.

AVOID EXCESSIVE EXCLAMATION MARKS.

Your message is powerful!!!!!! What could say that better than a few dozen exclamation points at the end of your sentences? This is another alarm signal for spam blocker software and email filters. Exclamation points can’t prove a point any better than simple text…especially when those exclamation points get your message trashed before it even reaches your intended audience.

AVOID REPEATING THE SAME WORDS AND PHRASES OVER AND OVER.

In advertising, you’re taught to use a subtle message while driving home points within your copy. You can do this without being repetitive. Many people Buy Diet Pills and when they run out they Buy Diet Pills and what could be better than if you Buy Diet Pills. This is another tip off to spam and spam blocker software and email filters will catch it.

 

Send your message to yourself using spam blocker software. If your own spam blocker software catches the email, chances are it’s going to be caught by someone else’s. Play around with your message until you receive it without your spam blocker software or email filter catching it. When it arrives in your inbox without being caught; you are ready for your email ad campaign to begin. AdvertisingAbout

 

 

 

BANNER ADS

Affiliate posts and advertisement for your business in exchange for compensation when the banner ad produces a desired effect such as generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead.

 

Now that you understand what banner ads are, it is also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam. Internet users who feel as though your banner ads are everywhere they turn will not likely take your business seriously and are not likely to purchase products or services from you because of your banner ads.

EMAIL CAMPAIGNS

Email campaigns can also be very useful tools in the industry of Internet marketing. These campaigns may involve sending periodic e-newsletters filled with information as well as advertisements, short, informative email courses or emails offering discounts on products and services. Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy.

 

Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful.

 

However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner and using these addresses to send out mass emails will likely always be considered to be spam.

MESSAGE BOARDS

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a specific niche, it is worthwhile to join message boards and online forums related to your industry of choice. Here you will find a large population of Internet users who may have an interest in your products. You might consider including a link to your business in your signature or posting the link when it is applicable to the conversation.

 

However, care should be taken to carefully review the message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing. Conversely, replying to every message with a link to your website when it is not relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.             Howtoadvertsizewithoutspam

 

 

 

1.5      A SIMPLE GUIDE TO INTERNET ADVERTISING

There are many ways to advertise on the Internet. Most of the effective advertising methods are simple and easy to do. Here is a quick guide to Internet advertising.

START WITH A BASIC MARKETING PLAN

If online marketing was a basketball team, here would be my starting five.

Natural Search Engine Optimization Pay Per Click

Media Campaigns Newsletter Promotions

ONLINE ADVERTISING WITH SEARCH ENGINE OPTIMIZATION

Search engines are the number one way to drive traffic to a website. There are a few components to having a site rank well in search engines.

BUILD A SITE THAT THE CRAWLERS CAN EASILY NAVIGATE.

Make sure each page has a unique title tag, description tag and lots of well-written unique content.

BUILD ONE-WAY LINKS FROM TOPICAL SITES.

Now there are entire books written on this subject, but most of it is overdone. Stick to the basics of a site that can easily be crawled, lots of good content, and links from topical sites and you’ll do fine.

PAY PER CLICK INTERNET ADVERTISING

Pay per click programs from Google and Yahoo where bids are placed on terms that show up in the search results. Depending on your budget there are a few options. You can hire a firm to do it or do it yourself. The key to a good pay per click program is to understand your conversion rates. Tune your pay per click program by bidding on words that convert and lower bids or drop them all together on terms that do not convert.

PURCHASING MEDIA

Similar to pay per click options the key is to understand your conversion rate. Most media is purchased on a CPM basis. That’s the cost per 1000 impression of your ad Google offers a contextual advertising network and depending on your budget there are many full service options available. Media for performance-based campaigns may be complex, but just be sure to make more than you spend.

EMAIL MARKETING

Collect email addresses from your users to keep them up to date on specials and other options. Email marketing is still one of the most cost effective and best ways to keep in contact with customers.

PROMOTIONS

I have one friend that makes his entire living off of an email list that he gives great Promotions of new products and services. It is sort of an early adopters program. Until I saw this, I never knew how effective they could be. Offer something unique that your audience wants regularly on your site.   Hubpages

 

 

1.6      TESTING AND TRACKING YOUR STRATEGIES

Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money. You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on the strategies that produce results.

 

When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no ‘set in stone’ strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ads tracking resources to assist you in your testing and tracking endeavors.

AD TRACKING CGI SCRIPTS

LnkinLite

If you’re looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track of the number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track the number of clickthroughs and instantly redirect your visitors to your URL.

 

Willmaster’s ProLinkz

This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost –

$45.00

 

AdTrackZ

This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost – $47.00

AD TRACKING SERVICES

LinkCounter

A free service that tracks the clickthrough rates of your links. In addition to tracking your links, LinkCounter hides the URL of the link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.

 

HyperTracker

The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more.

Adminder

An online tracking system that will enable you to track an entire advertising campaign. It will enable you to see how many visitors were generated by each of your ads, keep track of sales that were generated by each ad and calculates the cost-per-click, cost-per-sale, and click-tosale ratios for each ad

 

 

 

If you’d rather not use any of the products and services listed above, you can use some alternative methods. Below is some example tracking methods you can use to track your response rates:

URL (Universal Resource Locator)

You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code should look something like this: http://www.yourdomain.com/?ad1

 

The text after the question mark should identify a specific ad you can code it however, you would like. To view your results, you’ll need to look at your log files. Your code will be displayed within your log files beside your URL.

EMAIL

Track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad.

 

Although you can request that a certain word be placed within the email subject, many times it won’t be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this: mailto:you@yourdomain.com?subject=ad1

 

Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you’ll also save yourself a great deal of time and money.                                                                     WebSourceNet

 

TIP: AIDA is a standard (Advertising 101) for most advertising, but unfortunately, most of the headlines created will not pass through Scam/Spam Filters. What to do?

 

Most Scam/Spam Experts Will Advise To Avoid the Use Of Scamp/Spam Words, So Our Challenge Is To Create Headlines And Ads That Motivate The Viewer To Click And Go To The Website And Let The Website Sell Their Program, Guarantees, etc.

1.7      SEARCH ENGINE OPTIMIZATION (SEO)

We cannot make you a SEO expert within these few pages, but we can give you a good beginning, things to watch for and typical SEO Scams. Search engines are considered the prime source of traffic for any website. The higher your search engine ranking will be, higher will be the number of visitors to your website, thereby leading to significant increase in sales, apart from gaining strong web presence as well as brand recognition.

 

Search engine ranking, otherwise known as search engine placement, simply refers to the creation of a website in such a way that it ranks as high as possible in the given search engines such as Google, Yahoo, and MSN. In other words, search engine ranking is a yardstick to determine the online promotional

 

 

 

success of a web page or website. A high search engine ranking is regarded as a more effective advertising tool than paid advertising.

 

Among the plethora of strategies adopted by SEO specialists to ensure top search engine ranking are preparation of pertinent content, selection of the most appropriate keyword or key phrases for your product or service, implementation of meta tags, HTML validation and link building.

 

Nowadays, a lot of SEO specialists are in the scenario to offer search engine ranking services. Many of them guarantee top search engine rankings. However, search engine ranking proves effective and beneficial only when professional and knowledgeable SEO personnel do it. Before you approach a SEO firm or SEO specialist, make a thorough analysis regarding its professionalism and Ethics.

 

Be sure they prepare content-rich information and adopt the most sophisticated SEO tools to optimize your website. There are certain SEO firms that offer search engine ranking services for low rates. Hence, before choosing such firms, their quality of service must be checked. Further, make sure that the SEO firm that you have chosen solely engage in SEOrelated works, and does not treat it as a secondary.

INCREASE YOUR SEO RANKING WITH KEYWORDS RICH PAGE CONTENT

It is the fervent wish of every website owner that his or her website attains a position of prominence with regard to search engine rankings. It is easier said than done and this is why so many website owners are giving up with search engine optimization and turning to SEO consultant to increase their search engine rankings.

MAIN ASPECTS OF SEO IS CREATING KEYWORDS RICH PAGE CONTENT.

Search engine optimization with keywords rich page content involve rearrangement or addition of keyword rich web content to specific location on your web site. You should start by positioning the keywords and a good place where to start is the page title, and at the very least, in the first paragraphs. It pays to have the keyword appearing frequently on your page body. Keeping your keywords frequency between three and five percent is recommended. More than that is considered ”Spamming” By the search engines.

 

Try to find targeted keyword phrases that your competitors are missing. Your competitors when searching for the top competitive search terms often overlook combinations of two and three word phrases. Doing a proper keyword research is a must! Make sure to spread your main keywords and keywords phrases in a natural manner. Also, using sub-topics will effectively make the keywords work well together. Making use of keyword rich content on your site will increase both your relevancy and search engine rankings leading to more traffic that convert in more sales.

1.8      BUILDING YOUR KEYWORD LISTS

The first step in search engine marketing is determining the right keywords for your business. These are the words and phrases your potential customers type in to search engines when they’re looking for the products you sell. They’re also the first thing search engines look for when determining the most relevant web pages to list in search results.

 

 

 

Building an accurate keyword list is critical to the success of your search engine marketing efforts. Successful search engine marketers develop their keyword list first, and then build a single, highly relevant web page for each keyword phrase.

TYPES OF KEYWORDS

Before you being to create your keyword list, it’s helpful to understand the different types of keywords people use in search engines:

GENERIC KEYWORDS

The most basic words used to describe a product or service category, such as “digital camera” and “accountant.”

DESCRIPTIVE KEYWORD PHRASES

Generic keywords modified with adjectives to narrow their focus, such as “two mega-pixel digital camera” and “Seattle accountant.”

TARGETED KEYWORDS

Keywords that apply to one and only one product or service, such as “Coolpix 2100” and “tax accountant.”

As you build your keyword list, it will be important to brainstorm all three types of keywords, as each one has a unique purpose. Generally speaking, home pages are optimized for generic keywords, product category web pages are optimized for descriptive keywords, and individual product pages are optimized for targeted keywords.

BRAINSTORM

To start the keyword selection process, sit down with other people in your company and try to think of a few words and phrases that best describe your site, company, and products. Ask each person to come up with at least 50 keywords – the more the better.

 

If you’re a one-person company, then ask your friends and relatives for help. You may also want to look at your internal search data for keyword ideas.

 

If your web site has internal search functionality, mine that data to uncover phrases your customers use to describe the products or services they are looking for.

 

Most importantly, ask your customers what terms they use when searching for specific products. Getting this feedback from them is crucial, as they will probably have a different, and possibly more accurate, idea of what keywords your potential customers are using.

GET HELP ONLINE

Also take advantage of free keyword-enhancement tools online. One of the most popular applications available is Yahoo! Search Marketing’s (formerly Overture) Keyword Selector Tool. The tool works as follows: enter your site’s main keywords and phrases into the system. You then receive a list of related search phrases in the order of popularity. The list will tell you how exactly how many people searched on each particular phrase in one month, giving you a clearer idea of what words work and what don’t.

 

 

 

You can take this process an extra step by incorporating fee-based tools like Wordtracker by Rivergold Associates Ltd. Wordtracker works in a similar fashion to Yahoo! Search Marketing’s Keyword Selector Tool, but offers additional options at prices starting at around $7 per day.

BE DESCRIPTIVE

Once you have your initial keyword list in place; expand on it as much as possible by adding descriptive and specific terms to each phrase. Including colors, geography, or location, plus brand names and model numbers will enable customers to find product pages more easily when they conduct searches. The more detail you can provide, the better results you will achieve.

BE RELEVANT

One of the most common mistakes people make in brainstorming keywords is including non-relevant keywords. Words such as “weight loss” and “Brittany Spears” may be highly searched, but if they are not relevant to your business, you should not include them in your list. In fact, you will be penalized for keyword stuffing by using these words.

CHECK YOUR WORK

Once you have your list in place, ask yourself the following questions: Are the keywords and phrases relevant to my business?

Have I brainstormed all of the descriptive terms?

Are the page-specific keywords relevant to those pages?

Are there any pages that are more suitable for a particular phrase than others? Is there another way to phrase this term?

Once you’ve verified that these words match your marketing objectives and are the right keywords to target, you need to review the following to make sure that the keywords are actually supported:

Page Titles Product Titles

Product Description Page Content

Remember, the keyword selection process is the most critical step in the optimization process, so doing your homework up front can go a long way to ensuring your success.

 

Take advantage of your peers, customers, and online tools at your disposal to make sure you’re not forgetting any critical terms. It is also important to update your list often, especially when adding new products or services to your site.

ADDITIONAL KEYWORDS RESOURCES

Steps to creating a Keywords List Google

Microsoft Advertising Intelligence Add- in for Microsoft Excel and costs a minimum of $5.00 to sign up Market Samurai a top of the line paid Keyword Tool

1.9      WHY SEARCH ONLINE ADVERTISING IS VALUABLE

Search online advertising brings keyword based search traffic to your door. Keyword based search brings exactly your targeted audience to your ad message. Technology experts predict that more and more people will access the Internet at a higher speed than ever before and this added speed makes

 

 

 

getting audio or video news and information simple and fast. Keyword based video advertising will get increasingly popular as the cost of broadcasting that video over the Internet falls and as more and more people can see that video clearly (as a result of increasing access speeds).

 

How neat would that be if we could see a video of the product or service before we actually bought it, or see the people behind the company that sell us that “catalytic converter”. Online advertising via video feeds to your cell phone from live or recorded messages are only a moment away. Technology is moving so fast even the online advertising industry can barely come up with applications that meet the changing (and better) Internet technologies. The future of online advertising looks bright and very exciting to be sure. It is up to you to make sure you understand the changes that are taking place and up to you to become part of the online advertising boom.

MAKE ONLINE ADVERTISING EASY TO UNDERSTAND?

Online advertising is made easy by the use of search engines. Put it this way, if you can read then you can get your product or service on any of the big three search engines in less than ten minutes. All you have to do is open an account at Google or Yahoo or MSN and away you go. It does not get any easier than that. They have experts who help you every step of the way, and frankly, their advertising programs are so user friendly it is incredible. Online advertising made easy.   OnlineAdvertising

1.10      COSTLY SEARCH ENGINE OPTIMIZATION MISTAKES

As website owners you already know the importance of traffic. Getting a steady flow of visitors to your site is the only thing that really matters. If you can’t generate traffic your online business is destined to fail. You need traffic to make sales! The key for generating targeted traffic is the search engine. Search engine optimization is by far the most cost effective method of advertising your website. Unfortunately, many Internet marketers do not understand search engine optimization, which leads to targeted traffic that convert in sales. They are making terrible mistakes when optimizing their websites. Try To Avoid The Following Common Search Engine Optimization Mistakes:

CHOOSING THE WRONG KEYWORDS:

It is so important that your site target the right audience. Select the right keywords and your audience will find you. Use the wrong keywords and you will get poor traffic, but most importantly, no sales!

KEYWORDS SPAMMING

(Repeating the same keywords): Never use keywords spamming or stacking. The search engines will downgrade and penalize your website for doing this. Instead, use keywords rich content on your page.

USING A FREE DOMAIN NAME OR WEB HOSTING SERVICE:

If you are serious about doing business online you need a real domain name with a real hosting company. In most case the search engines will not index the content from these free hosts. If you want to make money online you need to spend some!

PUTTING HIDDEN TEXT TO INCREASE RELEVANCY:

Putting on-page hidden text will not help you to achieve a better ranking. The search engine robot will detect the hidden text and penalize your site for using unethical SEO techniques.

 

 

 

USING UNRELATED KEYWORDS:

Using unrelated keywords that have nothing to do with your website is considered spam by the search engines and may cause your site to be removed from the search engine index. This is just a few of the unethical search engine optimization techniques that you should not give a try. Using these methods will not do any good and you are taking the risk of getting your site banned from the major search engines and directories. AffordableSEO

1.11      HOW WEB ADVERTISING WORKS

INTRODUCTION

Two different things are happening right now: More and more sites are asking you to pay a fee to subscribe to all or part of the Web site. Advertising is becoming more and more “in your face.” There are now pop-up ads, ads that play music and sound tracks, ads that swim across the screen, and so… The second trend is true of nearly all commercial Web sites. There are many new forms of Web advertising, and they are more and more obvious. Many Web users have questions about all of these new ad types. For example:

Why Do Web Sites Have So Many Ads Now?

Why Do Web Sites Allow Pop-Up Ads That Open New Windows? (People Hate Closing Them All.)

Why Do Web Sites Allow the Floating Ads That Cover The Content So I Cannot Read It?

How Can I Make All These Ads Go Away?

IN THE BEGINNING: BANNER ADS

When the Web first started being a “commercial endeavor” around 1997 or so, thousands of new sites were born and billions of dollars in venture capital flowed into them. The sites divided into two broad categories:

E-COMMERCE SITES

E-commerce sites – sell things. E-commerce sites make their money from the products they sell, just as a brick-and-mortar store does.

CONTENT SITES

Content sites -create or collect content (words, pictures, video, etc.) for readers to look at. Content Web sites make their money primarily from advertising, like TV stations, radio stations and newspapers. Banner ads the ads you see at the top of almost all Web pages today. In 1998 or so, banner advertising was a lucrative business. Popular sites like Yahoo could charge $30, $50, even $100 per thousand impressions to run banner ads on their pages. These advertising rates provided fuel for much of the venture capital boom on the Web.

EFFECTIVENESS OF BANNER ADS

At some point, advertisers concluded that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space — thousands of sites had a million or more page impressions available per month…

 

 

 

The economic principle of “supply and demand” works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Today, if you shop around, you can buy banner ads from thousands of Web sites or brokers for 50 cents or so per thousand impressions — which are exactly what they are worth to a person who is trying to sell something with banner ads using a direct sales model. But for most other Web sites, there is very little money to be made from banner ads. In order to charge more than 50 cents per thousand impressions, Web sites have to offer ads that either: Have a lot more branding power or Get a much higher click-through rate

NEW ADVERTISING FORMATS AND EXPERIMENTS

SIDEBAR ADS

A sidebar ad (also known as a skyscraper ad) is similar to a banner ad, but it is vertically oriented rather than horizontally. Because it is vertical, the height of a sidebar ad can often reach 600 pixels or more, and sidebars are generally 120 pixels wide.

 

A sidebar ad has more impact than a banner ad for at least two reasons: A tall sidebar ad is two to three times larger than a banner ad. You cannot scroll a sidebar ad off the screen like you can a banner ad. With a banner ad, you can scroll just 60 pixels down and the ad is gone. With a sidebar ad, the ad is with you much longer.

 

Because of this increased impact, sidebar ads have higher branding power and a higher click-through rate. A typical sidebar ad has a click-through rate of 1 percent (10 clicks per 1,000 impressions), or about two to three times that of a banner ad Advertisers will typically pay $1.00 to $1.50 per 1,000 run-of- site impressions for sidebar ad placement. Advertisers pay more for targeted sidebar ads, just like they do with targeted banner ads.

VARIED SHAPES AND SIZES

Banner ads and sidebar ads have standard sizes. But in the last year or two people have tried all different sizes and placements. Here are three examples:

 

Sites aren’t paid much for these smaller ads, because generally the click-through rates are low. But by putting 10 ads on the page, it can add up to $2 per 1,000 page impressions.

POP-UP AND POP-UNDER

A pop-up ad is an ad that “pops up” in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying o read and are therefore less intrusive.

 

 

 

Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks.

 

 

 

Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad that is why you see so many pop-up ads on the Web today.

FLOATING ADS

If you have ever been to a Web site that uses them, you know what “floating ads” are. These are ads that appear when you first go to a Web page, and they “float” or “fly” over the page for anywhere from five to 30 seconds. While they are on the screen, they obscure your view of the page you are trying to read, and they often block mouse input as well.

 

Floating ads are appearing more and more frequently for several reasons: They definitely get the viewer’s attention. They are animated. Many now have sound.

 

Like TV ads, they “interrupt the program” and force you to watch them. They can take up the entire screen. From a branding standpoint, they are much more powerful than something like a banner ad or a sidebar ad they cannot be ignored. They have a high clickthrough rate, averaging about 3 percent (meaning that 30 people will click through for every 1,000 impressions of a floating ad).

 

The high click-through rate, as well as the greater branding power, means that advertisers will pay a lot more for a floating ad — anywhere from $3 to $30 per 1,000 impressions depending on the advertiser and the ad Because they can pay a lot of money, Web sites are willing to run floating ads.

 

The only problem with floating ads is that they annoy people. Some people become infuriated by them, and will send death threats and three-page-long rants via email. That is why you do not yet see them everywhere. The annoyance problem points out something interesting about advertising, however. When pop-up ads first appeared, they bothered lots of people and you did not see them on very many sites. After a while, people got used to them and stopped complaining, and now pop-up ads can be found on tons of sites. As people get used to floating ads, they will become more common.

WHY YOU SEE SO MANY ADS ON WEB SITES TODAY?  IT IS EITHER:

LOTS OF ADS

Switch over to subscriptions (hope you can get 50,000 people to subscribe — no easy task).

OR GO OUT OF BUSINESS

A Web site is a business, and it must cover its expenses to survive.           HowStuffWorksBain

1.12      IS THE ONLINE ADVERTISING INDUSTRY SHRINKING?

Growth in online advertising for the first time will shrink to single-digits in 2009, according to eMarketer

– yes it is still growing despite our worldwide recession.

 

Search engine keyword based marketing, like Google AdWords, is still growing at double digit growth rates. Look at the pricing revolution online advertising news article for April. The fact remains that there may be a big pricing revolution in advertising online; however when you are focused on search engine online advertising then growth is fine.

 

 

 

 

More and more business people understand the power and simplicity of search engine marketing and how online advertising benefits their business (in terms of sales). So yes the US economy is shrinking, ever so slightly, however online advertising (specifically search) continues to grow.

 

The world of online advertising can be divided into a several different advertising options. These options are not exclusively the only areas from which to choose, however they represent the most popular areas within the online advertising menu.

SEARCH ENGINE ADVERTISING: 50%

More than 50% of the total spent last year in online advertising. This relates to keyword based search engine optimization and paid advertising via pay per click campaigns. The three biggest sources of this type of advertising are Google, Yahoo, and MSN.

 

There are plenty of additional smaller online search advertising options but these three are the best of the best and each one has a pay per click advertising interface that is simple to use.

 

Just in case you are wondering the big three search engines represent 98% of the entire search advertising market. Get it correct with the big three search engines and you are getting it right with 98% of your keyword based search audience.

 

The great thing about search engines is that they make it so easy to purchase traffic. In fact online advertising has now become as easy as click, setup, and pay. All you need to do is select the appropriate keyword(s) for your service offerings, select the geographic region you want to represent, and away you go. Note that search advertising is paid per visitor so if your ad is not clicked on you pay nothing. How would you like to buy a billboard on the road that you only pay when someone calls you?

 

Experts refer to this type of online advertising as an outstanding deal. Even Google will give you free credit card processing for all the goods you sell online providing you are purchasing traffic from them and providing your ROI (return on investment) is less than or equal to 1,000 percent. Even Google thinks you should be able to make ten times your online advertising spend in total revenues. That says something right there.

DISPLAY ADS: 21%

21% of the total online advertising last year and falling fast. Banner or contextual advertising is not popular and is not working; even at these cheap costs per thousand impression rates.

 

Here you rent space on a web site and if you get many visitors to your site great since you pay for the space and not for the visitors. This is not the best way to advertise, but there are plenty of places to get CPM deals in the $0.60 or lower range so why not pay next to nothing and see what sticks.

CLASSIFIED ADVERTISING: 17%

17% of all spending last year or just over $4 billion dollars spent on classified advertising. So next time you say classifieds are not for your company or service offering you better think again. In terms of dollars spent last year classifieds came in at roughly one third of the amount spent on keyword based

 

 

 

search. Classified ads run at a cost per space and not for visitors directed to your website so again you are paying per thousand page impressions whether people click on your ad or not.

LEAD GENERATION: 6%

Lead generation 6% of all advertising spending last year, or over $1.4 billion dollars.

 

It is interesting to see Google use lead generation in some cases since we all know Google is getting short end of the stick on their paid keyword based advertising (per click). How do we know that?

 

Well if I am a company and I spend $1 to make $3 from traditional advertising (TV, radio, newspaper) and now I am spending money with Google to the tune of $1 for each $9 in revenues then it stands to reason that Google is getting the sorry end of the stick compared to the cost of traditional advertising. Some argue this is exactly why keyword based search advertising is destined to grow.

RICH MEDIA: 4%

4% of all spending last year or almost $1 billion dollars. This sort of relates to display ads, except that these ads are video targeted and most networks know that the targeting aspect alone will improve conversion rates. In advertising, the better the targeting, the higher value and the greater the advertising revenues. Could this be why Google bought YouTube for over $1.5 billion dollars?

EMAIL: 2%

Holding on at 2% of total online advertising last year. Hard to believe email advertising accounted for

$500 million dollars in revenues last year. That is a lot of money spent on email advertising. eMarketer

1.13      LIST BUILDING

If you have been kicking around the net for a while; someone will always tell you “the money is in the list”. Great, but what if you have a 30,000 member downline, as I had with Vemma, but you have no access, you effectively have nothing, unless one of your downliners’ is real, a producer, a leader, and helps build you some income.

 

For that matter, your sponsors can pull your downline and move them to another program. Later, we will discuss some list scams, guaranteed signup as such.

A BASIC GUIDE TO LIST BUILDING

Without the list, your Internet business is a non-entity. It is that simple. The lifeblood of online businesses such as network marketing or MLM and content-driven sites rely on their lists. In fact, every beginner and experienced Internet marketer by now is probably familiar with the mantra, ‘the money is on the list.’ This is why careful attention is required in order to build a listing that is relevant to a specific marketing campaign. Here is some essential information you need to know about list building:

WHAT, EXACTLY, IS A LIST?

It is simply a mailing list – a list of names and corresponding email addresses, each of which represents a potential customer, subscriber or recruit. Each time you have news, updated information, a fresh article or video or are promoting a new product; you will be using this list to send emails to.

 

 

 

HOW LISTS ARE BUILT

The most common way of building a list is through on-site invitations. Let us say you are promoting a weekly newsletter regarding pet care. Now a newsletter is useless if it does not have any readers, so your goal is to find as many subscribers as you can.

To do this, you must create an invitation from your website through a signup tag. This invitation must contain all the necessary information that your subscriber will need to fully understand what exactly it is you are offering. The opt-in invitation should be specific to a particular product or service you are trying to promote.

 

In this case, the tag should inform the recipient that it is an invitation to sign up for a weekly newsletter that will be sent through email. Something like, ‘To receive more tips or articles on pet care, sign up for my free weekly newsletter.

 

Once the recipient agrees to be part of your listing, you can then keep his email address in a database or a spreadsheet. You could use a program to help you manage and organize this listing so email addresses relevant to a particular product or service you have are easier to access.

THE IMPORTANCE OF EFFECTIVE LIST BUILDING

An effective list building effort should result to a quality list. A quality listing consists of individuals who belong to your target audience. If your website is about pet care, for more detail visit to www.mailing- list-gold.com then the quality audience for you is one that is composed of pet owners and pet lovers. Anyone who is uninterested in pets will not and should not be part of your list building efforts

 

The goal here is simple – effective list building helps you filter a segment of the huge market out there that will not respond favorably to your campaigns. With a quality list, you are more likely to interact with an audience who is more likely to participate in your marketing efforts, for more detail visit to www.freelist-pro.com sign up for future offerings, become your recruits or referrals or even purchase from you.

OPTING IN

There is one very important thing you should remember about list building and that is permission. It is considered an unethical practice for a legitimate online business such as yours to include email addresses of people to your list when they did not agree to such an arrangement. Without an express permission from these people, your email messages, no matter how well intentioned, will be viewed as spam.

 

Effective list building involves permission-based marketing which comes in the form of the opt-in listing. The opt-in list is simply a list of email addresses of people who agreed to a specific offer you made. Without this explicit expression of acceptance, you cannot and should not include these individuals in your list, no matter how tempting or valuable they are.

 

 

 

WHAT ARE THE BEST TECHNIQUES FOR MLM LIST BUILDING?

If you have ever tried to build an MLM list, you know how difficult it can be. There are quite literally dozens of excellent tools and techniques available for MLM list building and building an opt-in list for your MLM website.

 

This article provides covers eight proven MLM list building techniques to create and expand a profitable opt-in list of qualified MLM prospects. For more details www.37-list-buildingsecrets.com MLM list building is similar to the human emotions of dating. If you start out on the wrong footing, you may ruin a potential rewarding relationship between you and the subscribers.

 

On the other hand, if you provide valuable information to your list, you could look forward to building valuable and lasting relationships. When you start your MLM list building, do some due diligence and research on what your target prospects are looking for. If you already have a list, ask your prospects what kind of information or service they desire in a broadcast email.

 

In its simplest form, list building a two-step process: the one-step is the act of capturing a potential customers name and email address and the second step is to use that information to create a relationship with that person. Notice I said create a relationship not to sell. I will get back to that in a minute. You want to use your list building process to collect the names and email addresses of as many people who have shown an interest in you and your business as possible. You want to put a list-building link (subscription form or something like it) in front of as many visitors as you possibly can.

 

This will also show that you care about your customers and help build a long-term relationship. You might go one step further and search for fresh and exciting things that you think they will be interested in. Having new and fresh things to excite your customers will definitely keep them waiting for your next email. Here are eight techniques for MLM list building.

 

Add a subscription box to every page on your website and make it attractive, visible and easy to use. Add a link to a sample issue or your archive so potential subscribers can preview what they are signing up to. Clearly stating your Privacy Policy is also an important MLM list building technique. It helps potential subscribers trust you.

 

Get in touch with other newsletter editors and offer a trade for advertising. They promote your newsletter and you do likewise. Be sure to choose publications that are related to yours but not direct competitors. Registering your Newsletter with Newsletter (Ezine) Directories such as jogging, directory of Ezines is an effective MLM list building strategy. It helps increase the number of links to your website and newsletter.

 

Another MLM list building approach is to offer your subscribers a free tool, e-book or report when they subscribe. For more details www.mailing-list-gold.com Write something original that they cannot get anywhere else, and you will add value and establish your expertise. Brand your newsletter by creating a unique image and advertising headlines that you use as you promote it both online and offline. Invite

 

 

 

your current subscribers to forward your email newsletter to others. Following these MLM list-building strategies will help you attract qualified and educated MLM prospects.  Techniques

HOW TO BUILD YOUR LIST OF LEADS QUICKLY

You know that it’s much easier to earn a profit from a lead that has already shown an interest in what you have to offer. Chances are very good that if someone has already signed up, or “opted in” to receive updates from you, then they are willing to take a look at products and programs that you recommend.

 

So, if you want to make any type of steady money online, the first thing you’ll need to do is create a mailing list of subscribers. Keep in mind the bigger your list grows the more profitable it will become. But for the purposes of this article, beginning your list and getting a few hundred subscribers will do just fine and help you begin earning some extra cash.

 

There are actually several ways to quickly build a list of subscribers.

 

 

 

I’m going to describe a few ways to get started below. If you don’t understand some of the things that I talk about mention, don’t worry I will do my best to clear things up for you in upcoming articles. And remember if you have any questions you can contact me at any time. Just use the link in my author box to visit my blog. Let’s get started…

PLACE A SIGN-UP FORM FOR YOUR LIST

First, place a sign-up form for your list on your website, blog, and even on your “About Me” Pages on your favorite social or auction websites, like Facebook, My Space or EBay.

If you need help doing this it’s best to check with your autoresponder service. They should have complete set-up tutorials and if you don’t have an auto-responder yet, it’s vital that you choose the right service. There are a couple of good ones, and I personally use and recommend Aweber.

JOIN FREE-TO-JOIN LISTS

There are list building programs, such as Listdotcom and ListQuik that are free to join. With these programs you sign-up, and then promote the service using the marketing materials that they have created for you. Put them up on your blog and website, and interested people will subscribe under you. You then get to mail to these new members as well as the number of people that are allowed when you first join. Often there is an upgrade that gives you the ability to mail to several thousand people once or up to a few times every week.

YOU CAN DO JOINT VENTURES.

Once you have a list of a few hundred people then you can build faster by getting in touch with the owners of similar lists or Ezines and strike a deal for a JV. This involves recommending each other’s newsletter or product to your own subscribers. Keep in mind that most people don’t just sign up to one list so it could be very beneficial for both of you. You may also want to check out JV-Network.com. It’s great for finding joint venture partners.

 

 

 

JOIN PRODUCT GIVEAWAYS

These are simply another form of joint venture. They usually consist of several list owners banding together and offering one of their products for free to anyone who participates in the event.

 

This benefits you as a contributor by requiring all of the people who want the product you’re offering to register for your list so that they can download your gift. These events can bring you hundreds of new subscribers targeted to your niche.

 

There are several other ways and ideas that will help you build your list, but these suggestions should get you headed in the right direction. The main goal is to start a list of valid email addresses that opt- in, which means they give you permission to send them email. Using any of the four ideas above, or better yet, starting all of them one by one will begin building your list. Out of the four ways above the fastest way to amass more subscribers is by participating in giveaway event.

 

You can find them by subscribing to free marketing Ezines, and by joining specialized marketing forums such as Free Advertising Forum, The Internet Marketing Warrior Forum, or IM4Newbies Forum.

When building your list it is a good idea to avoid safe lists, MLM programs, or purchasing lists of random bulk email addresses. These methods are nearly useless for list building purposes, and are huge time- wasters.

 

Now let’s discuss how you will compile and manage your marketing list. You can accomplish this with an autoresponder system. There are two main types of autoresponder to choose from: A php script that you run yourself, or an online service that you register for and pay a monthly fee.

 

You can download a free script from Hotscripts.com or do a Google search to find other script sites online. If you prefer not to go through the lengthy and confusing process of setting up your own mailing list script, then just go with one of the paid services. The one that I use is Aweber.com, and another good one is GetResponse.com.

 

A terrific feature with these autoresponder is that you can sign up for a free account, in order to experience the service before you spend any money. This is a great way to get started with list building when you’re budget is limited.   QuickList

1.14      BLOGS AND ARTICLES

Many successful online entrepreneurs are doing very well with their blogs and articles. They have branded themselves as an expert in on one subject or another. Do not overlook the potential of this method of advertising and building your subscriber list. All of us are expert in one thing or another; how about your job, your hoppy, your experiences on line, or even your life experiences.

HOW TO PROMOTE BLOGS AND ARTICLES

If you’re new to writing online, you need to promote blogs and articles to maximize your chances of driving in more traffic, and making money online. You can drive traffic to your sites and make good money. It can be difficult; a lot of work, but it can be done if you put in the time. You need to understand

 

 

 

some of the basics in SEO words, where to promote your blogs, websites, or articles you write online for like ehow, or other writing sites.

INSTRUCTIONS

Use good SEO words. This is one of the most important ways on driving traffic to your sites, and promotes your work. Search engine optimization is using search friendly words that are familiar with what you are writing, or product you are using to sell. If you are going to drive in traffic to your sites, you need to understand simple terms of SEO words. For help, use Google’s search-based keyword tool. This will help beginners to writing online, or blogs.

Sometimes it can be difficult, and easy, it takes time adjusting. It is very important if you want to make money on the Internet. This will help promote more traffic to your blogs and articles.

USE SOCIAL BOOKMARKS

You should use social bookmark sites like Digg, Mixx, and Stumble Upon as ways to promote your blogs, or articles. It is a great way to expose more views to your work. You are going to need to create many backlinks, and use good SEO words when it comes to making money online. Those are key. Also, check out shetoldme. It is a promoting site, that allows you to not only create free promotion, but they have a Google AdSense program. If you have a Google AdSense blog, you are probably familiar with it.

 

If not, you need to sign up for Google AdSense, which is free. You keep 100% of the shetoldme clicks on Google AdSense. This is great way to make money on a site, while getting more traffic at the same time. Check out Xomba as well, to create links to your sites. They also have a Google AdSense program to make money from as well. You can also write articles on their site. Both sites are extremely helpful.

USE SEARCH ENGINE SUBMISSIONS

Go to submitepxress.com, for free submission. Your blog or articles will go to over 40 search engines. Why just limit your exposure to Google, or Yahoo? This is a helpful way to drive more traffic to your site.

 

You cannot underestimate the smaller search engines, and using them to drive traffic to your site. Obviously, Google and Yahoo are the big ones, also very important but there is also more competition on those sites. The more search engines, the better for your site.

USE SOCIAL NETWORKS TO PROMOTE YOUR WORK

Place likes Facebook, MySpace, along with Twitter is very helpful. If you can generate a large following on twitter, you can definitely increase quite a bit of exposure to your site. It all depends on the following you can get, though. Adding more friends to your social network can definitely help drive a decent amount of traffic to sites. If you want to make really good money, I wouldn’t rely on that alone, though. How To Promote

MORE ON SOCIAL NETWORKING LEADS

One of my first blogs regarded my retirement boredom and that I had turned to the Internet. For sure it is hard to adjust from 12-16 hour days to zip, narda hours with nothing to do. I tried many social networks; however, I found some popular sites too Social for me and lacked the business minded members that I was looking for.

 

 

 

I retreated to my 1-on-1 networking, just me and my computer. I knew the computer and it knew me and my frustrations. Although I belonged to several social networks including a paying Direct Matches, now called myNetworkingPro, I could not find the satisfaction that I was looking for in trying to interact with these members. For the most part, unless they were really social, the interaction was more of spam and link pushing than trying to get to know me and interact with me.

 

As of this writing, myNetworkingPro has gone into Phase2 with a cleaner interface, improved communications, etc., and is now considered a must-have social business network and is the largest such site online. Swom became my first real social business network where I took an early position and leadership role in helping others focus on business, connecting and interacting with others. Since then I have added several others all of which support our ISA Groups: Swom, BizOppers, Fast Business Network (formally Sonar 247), ISMmagic, myNetworkingPro and APSense.

 

While these sites all have different personalities, benefits, etc., the members all represent leads, FREE Leads for your business opportunities. While the previous post “Use social networks to promote your work” closed with “If you want to make really good money, I wouldn’t rely on that alone, though”. I haven’t found the statistics as yet, but I feel that these social business networks are increasing market share as advertising resource that cannot be ignored.

 

 

I am sure not many might admit it, but every member that you connect with is a potential Lead for your business ops, but like many downlines, the numbers mean little, unless you learn to cultivate them. Unlike neighbors, that you cannot always choose, members can be connected and disconnected. (I disconnect with the spammers and link pushers) Be sure to consider Social Networks as one of your better resources. Where else can you talk and interact with your leads.

1.15      INCREASING BLOG TRAFFIC

Simple Ways to Get Your Blog Noticed in the Blogosphere. The blogosphere is a big and busy world with over 100 million blogs and growing. How do you attract visitors to your blog? Follow these simple tips to drive traffic to your blog.

WRITE WELL AND WRITE OFTEN

Frequently updating your blog with useful content is the first step to building your blog’s audience. The content you write is what will keep readers coming back for more. Make sure you have something meaningful to say to them and say it often to maintain their interest and keep them loyal. Furthermore, post frequently to increase the number of chances you have for your blog’s content to be noticed by search engines such as Google or Technorati.

SUBMIT YOUR BLOG TO SEARCH ENGINES

Get on the radar screen for the popular search engines such as Google and Yahoo! by submitting your blog’s URL to them. Most search engines provide a ‘Submit’ link (or something similar) to notify the search engine of your new blog; so those search engines will crawl it and include your pages in their results.

 

 

 

It’s important to understand that simply submitting your blog to search engines doesn’t mean your pages will appear at the top of a Google search results screen, but at least your blog will be included and will have the chance of being picked up by a search engine.

USE AND UPDATE YOUR BLOGROLL

By adding links to sites you like in your blogroll, the owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls. It’s an easy way to get the link to your blog in front of many readers on other blogs. The hope is that some of those readers will click on the link to your blog on the other blogs’ blogrolls and find your content interesting and enjoyable turning them into loyal readers.

HARNESS THE POWER OF COMMENTS

Commenting is a simple and essential tool to increase your blog’s traffic.

First, respond to comments left on your blog to show your readers that you value their opinions and draw them into a two-way conversation. This will increase reader loyalty.

Second, leave comments on other blogs to drive new traffic. Make sure you leave your blog’s URL in your comment, so you create a link back to your own blog. Many people will read the comments left on a blog post. If they read a particularly interesting comment, they are highly likely to click on the link to visit the commenter’s website. It’s important to make sure you leave meaningful comments that are likely to invite people to click on your link to read more.

SYNDICATE YOUR BLOG’S CONTENT WITH AN RSS FEED

Setting up an RSS feed button on your blog makes it easy for your loyal readers to not just read your blog but also know when you publish new content.

USE LINKS AND TRACKBACKS

Links are one of the most powerful parts of your blog. Not only are links noticed by search engines, but they also act as a tap on the shoulder to other bloggers who can easily identify who is linking to their sites. Linking helps to get you noticed by other bloggers who are likely to investigate the sites that are linking to them. This may lead them to become new readers of your blog or to add links to your blog from theirs.

 

You can take links to other blogs a step further by leaving a trackback on the other blog to let them know you have linked to them. Blogs that allow trackbacks will include a link back to your blog in the comments section of the post that you originally linked to. People do click on trackback links!

TAG YOUR POSTS

It takes a few extra seconds to add tags to each of your blog posts, but it’s worth the time in terms of the additional traffic tags can drive to your blog. Tags (like links) are easily noticed by search engines. They are also the key to helping readers find your blog when they perform searches on popular blog search engines such as Technorati.

SUMIT YOUR POSTS TO SOCIAL BOOKMARKING SITES

Taking the time to submit your best posts to social bookmarking sites such as Digg, StumbleUpon, Reddit and more can be a simple way to quickly boost traffic to your blog.

 

 

 

REMEMBER SEARCH ENGINE OPTIMIZATION

When you write your blog posts and pages, remember to optimize your pages for search engines to find them. Include relevant keywords and links but don’t overload your posts with too many relevant keywords or completely irrelevant keywords.

 

Doing so can be considered spamming and could have negative results such as your blog being removed from Google’s search entirely.

DON’T FORGET IMAGES

Images do not just make your blog look pretty; they also help people find you in search engine listings. People often use the image search options offered by Google, Yahoo! and other search engines, and naming your images with search engine optimization in mind can easily boost your traffic.

CONSIDER GUEST BLOGGING

Guest blogging can be done when you write a guest post on another blogger’s blog or when another blogger writes a guest post on your blog. Both methods are likely to increase traffic as your blog will be exposed to the other blogger’s audience. Many of the other blogger’s readers will visit your blog to see what you have to say.

JOIN FORUMS, WEB RINGS OR ONLINE GROUPS

Find online forums, web rings, groups or social networking sites such as Facebook and LinkedIn where you can share ideas and ask questions of like-minded individuals. Add a link to your blog in your signature line or profile, so each time you post on a forum or participate in another online network, you’re indirectly promoting your blog. Chances are many people will click on that link to learn more about you.

PROMOTE OUTSIDE YOUR BLOG

Promoting your blog should not stop when you step outside the blogosphere. Add your blog’s URL to your email signature and business cards. Talk about it in offline conversations. It is important to get your name and your blog’s URL noticed offline, too.

NOMINATE YOURSELF AND OTHER BLOGS FOR BLOG AWARDS

There are a number of blog awards given out throughout the year. Nominating yourself and other blogs and bloggers can draw attention to your blog and drive traffic to it.

DON’T BE SHY

The most important part of the blogosphere is its community and much of your success as a blogger will be tied to your willingness to network with that community. Do not be afraid to ask questions, join conversations or just say hi and introduce yourself. Do not sit back and hope the online world will find you. Speak out and get yourself noticed. Let the blogosphere know you have arrived and have something to say! BloggingTips

1.16      EMAIL MARKETING

Like many small business owners, I work with a small marketing budget. Okay, truth be told, I hate to spend money on advertising. Especially if I can get better exposure at a very low cost, sometimes even FREE!

 

 

 

 

During the past three years online, I’ve learned some great ways to do just that. Today I’d like to share them with you. Don’t worry; I’m not going to tell you to spend days and days at free classified sites or newsgroups. The methods I will be sharing with you are much more powerful. So how does the cost- conscious marketer get the best free and low-cost exposure? Simple. By utilizing various forms of the best free marketing tool ever invented… email! There are many ways to utilize email marketing. For the most part, email marketing can be broken down into two distinct categories… Targeted and Untargeted. First, I’ll touch on the untargeted, just to show you why it is a waste of time.

UNTARGETED EMAIL MARKETING

Untargeted email marketing on the Internet usually takes on the form of “Unsolicited Bulk email”. Whether you are doing it yourself or hiring one of the thousands of email blasting companies online, it makes no difference. Bulk email is NOT a smart way to market.

 

Let me explain exactly why… “Spamming” or sending mass email to “unqualified” email addresses is considered bad “netiquette”. If you send unsolicited email to addresses that do not want commercial email, not only do you risk the reputation of your business, you can get into more trouble than you would expect. What kind of trouble? Well, since many ISP’s do not allow this activity, they will discontinue your account as soon as the inevitable complaints start to trickle in. If you want better results without the risk, consider the following alternatives…

TARGETED EMAIL MARKETING WORKS.

Truly targeted email means getting your email to recipients that HAVE approved of it. Not only do your get better results, you won’t have to worry about ISP cancellation and more importantly, the reputation of your business. Here are the best-targeted email marketing methods I’ve used. (Listed from most expensive to least expensive.)

“OPT IN” EMAIL LIST RENTAL

Did you know that you could actually rent email lists of people who have approved email about certain topics? This method is not the cheapest form of targeted email marketing, but it works! On average, you’ll have to spend about ten to fifteen cents per address. The companies that rent the addresses even do the mailing for you.

 

You just sit back and wait for the orders! When I released my book, “Insider Internet Marketing”, I used this method and sold a few thousand dollars’ worth of books in a twoday span. The company I used is called Postmaster direct.

EZINE ADVERTISING

I’m a big fan of Ezine advertising and regularly utilize this low budget technique. I’m not just saying that to drum up advertisers for my own newsletter, actually I have a waiting list of about a month just to get an ad in here. Why? Quite simply, email advertising works!

 

Take a look at the advertising section of your favorite email Ezine. The reason there are so many ads there is because the advertisers get results. Not only do you reach your target audience, you reach

 

 

 

them by the thousands. Of all the online marketing methods available, Ezine advertising could be the most effective.

 

Many larger companies are just starting to realize this and are entering into this exciting new advertising medium. Compared with the high costs of web site banner advertising, Ezine advertising is a bargain.

 

One-step better than “advertising” in Ezines, is actually publishing your own. If you are not already publishing your own e-newsletter, I highly recommend you do so. It is much easier than you might imagine. Your customers and prospects will constantly be “in touch”, your Ezine can keep them abreast of new products, and services as you make them available. You can also generate income offering classified or sponsorship advertising if you wish.

 

Unlike traditional newsletters, there are no printing or postage costs. Since your own cost is zero, you can offer free subscriptions, thus insuring a steady flow of new prospects. To get started publishing your own Ezine, you do not need to pay for list management. You can manage and deliver your Ezine yourself with a good email program like Qualcomm’s Eudora or Pegasus Mail by David Harrris. These are the best email programs available on the Internet and they can be downloaded for free at the following URL’s http://www.eudora.com, http://www.pegasus.usa.com

 

Once you have your email program installed, practice mailing to a few people at once by using the BCC (blind carbon copy) feature. It’s important to use the BCC field when mailing to a list. This insures that everyone on the list does not see other email addresses on the list. No one wants their email address publicized all over the net. After you have perfected your emailing skills, all you need is some subscribers. That is easy; simply post a message announcing your newsletter to the “NewList Announcement List”. Full details on posting are here:

http://scout.cs.wisc.edu/scout/newlist/format.html

EMAIL DISCUSSION GROUP PARTICIPATION

An email discussion group is delivered via email like an email newsletter. But a discussion list differs from an email newsletter in one major way — you are allowed to voice your opinion, usually through a moderator.

 

Discussion lists also allow you to ask for help from others with similar interests. What’s more, you can assist people in need while your sig file (the footer you include at the end of every email message you send) invites readers to your site.

 

Discussion group marketing works because the posts are delivered directly TO a targeted audience. Once again, push marketing at its finest! In addition to posting to discussion groups, you should consider advertising if the group you join offers it.

 

No matter what you are marketing online, participating in discussion lists makes sense. Not only will you learn some valuable information, it’s is a great way to soft-sell some of your wares.

 

 

 

To find some discussion groups on your particular area of interest, visit http://www.egroups.com. While you’re there you can even start a group of your own!

 

Now that you are armed with the facts about email marketing, go out and start your email marketing campaign today! And remember, whatever email marketing method you choose, be sure that everything single email you send out includes your URL and a brief description of exactly how YOU can be of service to anyone who may be reading that email!   JimDaniels

1.17      FREE FOR ALL (FFA) & CLASSIFIEDS

There are hundreds, probably thousands of free advertising sites available to you on the worldwide web. Most offer classified ads that cost you nothing. Others offer free links to your page or web site. Here are some tips that might make the process simpler and a couple of things that you might consider doing first.

HAVE YOUR ADS READY TO GO

You should have several variations of each ad. Some should be 25 words, some 50 words, and some 100 word ads. Ideally you should have them already typed up on your text editor such as Write or Note Pad, so that you can just call one up and paste it into the box that is normally found at the site. This will speed up the entire process

WHEN YOU GO TO EACH SITE

Check out what the policies and procedures are. These will normally tell you the number of words that are allowed, how long your ad will stay listed and any restrictions. They will also tell you whether they provide an active link for your URL and/or email address.

GO TO THE CATEGORY

Go to the category that you are considering and check out other ads listed. See how they are set up. This will also show you if they furnish active links and how they are set up.

If the site does not provide active links then you have to include your site URL and/or email address in your text if appropriate.

 

 

When reviewing the ads, check to see if any are similar to your ad. If so, consider changing your headline or wording to make it a little different. Also check the sequence of dates of the ads (if the dates are listed) to see whether your ad will be entered at the top or the bottom of the list. Many of the sites rotate, with the oldest falling off as new ones are added.

IF YOU PLAN TO MAINTAIN ADS ON THE FREE SITES

Consider creating some type of log or index card system. List the site address, how long the ad will stay up, how many words and the date it expires, plus anything else you might think is appropriate.

 

Some sites we have placed ads listed our ad for seven days, two weeks, thirty days and others longer. Each is different. Some send you an email reminder that your ad is about to expire, but most do not. Therefore, it is advantageous to keep some type of log if you are going to place these type ads on a regular basis.

 

 

 

 

Some sites also offer upgraded or premium ads. For an additional nominal amount they will list your ad with a color headline and your ad will stay at the top of the category you choose for a predetermined period. Some of the upgrade offers are pretty good and insure that your ad will not get lost in the hundreds of other ads that may be in the same category.

 

Remember, your goal is to create traffic to your web site or inquiries regarding your product and/or services. This is just one of a number of avenues to use in your marketing plan. You should also include paid advertising, direct email (not spamming), and targeted advertising in Ezines such as the one you are reading.  JoeRienbold

1.18      PAY-PER-CLICK ADS

As advertisers started to push into more colorful, more multimedia “rich media ads” online, a surprisingly simple text ad started to make a huge impact.

 

The idea started with the GoTo.com search engine, which listed search results depending on how companies bid for keywords. The advertisers only paid GoTo.com each time someone clicked through to their site, a system known as pay-per-click (PPC). Even though earlier attempts at commercializing search results had failed, GoTo.com was more successful because they started life as a commercial search engine.

 

Meanwhile, Google made a crucial change to the PPC system when it launched its AdWords service in 2000, listing “sponsored links” next to search results. These simple ads consisted of a text headline, a couple short lines and a link, and they eventually proved to be a powerhouse for Google. These ads were successful for three important reasons:

They were tied to keywords, which meant that searchers were getting ads that were highly relevant to what they were searching for;

Advertisers only paid for the times people clicked on the ads; and Popular Google search engine drove huge amounts of traffic to these ads.

Google later branched out and started serving up PPC ads on third-party sites such as online newspapers and blogs through the AdSense network, delivering ads depending on the content of the page, rather than from search results.

Problems have persisted with PPC ads, as some companies will buy keywords using trademarked terms or the name of rival firms in order to divert traffic to their own websites. So far, courts have sided with Google, allowing people to use trademarked terms in PPC ads as long as they are not posing as the rival company and confusing consumers.

 

The other problem with PPC ads is click fraud, with hackers or rival firms driving up the cost of ads by clicking repeatedly on ads. Google and other search engines downplay the cost of click fraud, but researchers estimate that 10% to 20% of clicks on PPC ads are fraudulent, costing advertisers from $500 million to $1 billion per year.

 

 

 

MEASURING THE PHENOMENON

Over the past few years, online advertising has become a juggernaut, leading all other ad mediums in growth worldwide. Why, as more people get broadband Internet connections, they tend to spend more of their time online and less time with print publications, TV and radio. As the attention of the public shifts to the Internet, advertisers must follow them in order to keep reaching people.

Despite rosy projections, it pays to remember that advertising is a cyclical business, and online advertising dropped like a lead balloon after the dot-com bust in 2000

CHALLENGES

As marketers fall over each other to reach the growing online audience, hosts of challenges remain for them. Because online advertising is a new frontier, marketers often find themselves crossing ethical boundaries for users. email advertising led to spam, or unsolicited email, which has almost ruined the email experience for many people.

 

Advertisers also started using pop-up or pop-under ads that served an ad in a new browser window, forcing people to close the window and view the ad. That led to people using popup blocking software, now a standard feature in the Firefox and Internet Explorer browsers.

 

Advertisers have had to worry about being associated with these types of ethically challenged ad methods online, along with adware and spyware companies that deliver ads via software that’s loaded onto unsuspecting people’s computers. In one example, ads sold by Yahoo in its search-advertising network ended up being served through adware companies unbeknownst to the advertisers. So their ads showed up through adware companies that might have upset viewers — not exactly a good forum for selling or promoting a product.

 

Advertisers also face the challenge of gauging just how many people have viewed online ads. Tracking ads online is a tricky proposition, despite the Internet’s claim to better trackability. The problem is that it’s difficult to gauge how many unique people are actually viewing an ad, versus the same people viewing the ad multiple times on different computers, or automated Internet spiders or bots that scour the web for search engines.

 

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. Wikipedia

 

The article was sourced from Internet World Stats which is also a great resource for targeting your advertising marketing campaigns. Internet World Statistics provided the scope of the user and scam problem in an earlier section. The following breaks down the data for further analysis and as a useful tool for your target marketing – where to place adverting, who you are trying to reach.

Click the link for an additional break down of the data.    Internet World Stats

 

 

1.19      SAFELISTS

ARE SAFELISTS SAFE?

If you are like me, you are ALWAYS on the lookout for an easier way to sell your products, get people to join your opportunity, or subscribe to your Ezine. Today we take a look at how to do that using safelists. Safelists CAN BE one of the hidden gems of Internet marketing. You can sell any product or service with safelists, but if you are a member of SFI, Cash Evolution, or another opportunity-oriented program, pay special attention.

 

If you’ve ever wondered “Do people really READ that mail?” or “Isn’t that just a trick to get my email address?” then read on. Today we look at the good, the bad, and the ugly when it comes to safelists. Here is a situation that happens every day. A person, much like you or me, who wants to quit the day- to-day grind of working for someone else, joins an affiliate program. Alternatively, maybe they create an eBook. Or maybe they invent a product they want to sell. In any event, they are now entering the world of Internet marketing.

 

That is right folks, 97% of us will fail online. The only sure way to become one of the 3% (no, I am not selling an eBook) is to use EVERY tool to your advantage. Let’s look at one of the lesser known, yet more powerful, tools available  safelists.

WHAT IS A SAFELIST?

A safelist is an email mailing list that people join (of their own free will) which enables them to send email offers to all the other members in exchange for agreeing to receive email from those other members. So you get to mail, but you have to agree to receive mail too.

 

And no one gets spammed. Some safelists are free while others charge a small annual fee. Those that charge a fee often offer you the ability to send mail without having to receive any. So how does this crazy arrangement work? Don’t people just sign up with a Yahoo account and never read the mail in order to get to send mail? Today, safelists have grown up. It had to happen. After all, every advertising medium started out rough and then became more polished.

SAFELISTS HAVE MATURED IN THREE IMPORTANT WAYS

In order to get people to actually read the mail that is sent, smart safelist operators now give away cash money every week. The trick is; they hide it in some random email. So in order to win the $1000, you’ve got to read the mail. This strategy alone has caused safelists to become very appealing, since much more of the mail is now being read.

 

Safelist owners have instituted rules to stop people from ruining their list. By placing a limit on how often you post, banning attachments and more safelist operators control their lists tightly.

Safelists have become web-based. This is the big one. You NEVER download some list, add them to your address book and send to them via your email program. It’s all on the web now and can be done in only a few minutes. And the mail is sent from their web server, not yours.

 

 

 

WHY USE A SAFELIST?

This one is easy. Ever see those ads, “Send your message to a zillion people a day without spamming!!!” While the message may be what you find at the north end of a southbound bull, the IDEA is not. Safelists attract thousands and thousands of people who want to promote the affiliate program they recently joined, test market a new product or service, get people to sign up for their newsletter, and more.

 

These people are opportunity seekers. While they may not read the latest herbal Viagra ad that is sent to them unsolicited, they DO pay attention to ads from the safelist that interest them. And there are thousands of members to advertise to.

HOW TO USE A SAFELIST

If you are going to use a safelist to promote your product, service, or opportunity, do it smart. Here are some key elements to help you get started. This is hard-won information, folks, so use it wisely.

USE ONLY WEB-BASED SAFE LISTS

NEVER download a list, buy a CD, or anything else where you send the mail from your ISP. You will lose your Internet connection and more. If you stick with web-based safelists you will do well.

FOLLOW THE RULES

I know you wouldn’t violate the rules on purpose, but who has time to read all that fine print? Let me save you some time. If you don’t promote porn or hate, don’t use an autoresponder as the email address where you receive mail, and don’t post more often that you are allowed (each list has different rules), you will be fine on 99% of safelists. So go forth and make money!

HERE IS AN INSIDER TIP FROM THE DOE INSIDER

This one really works, although it sounds stupid. Don’t try to sell your primary product on safelists. Told you it sounded stupid. What I mean is this: People on safelist read a *lot* of mail. Don’t try to close the sale in the three to five seconds they give you.

 

Think of it just like you would a classified ad. Use a powerful headline (subject line) and try to create

*curiosity* about your product. Get the reader to send for more information or visit your website. Use safelists to get them into your marketing system, and let your follow-up system make the sale.

 

Don’t hype it up and don’t over-promise. What you offer is the real deal. Tell them what’s in it for them. That’s what they want to hear. And don’t copy and paste the same ad that every other affiliate is using. If at all possible, write your own ad or pay someone twenty bucks to write you a good one. But don’t sound like everyone else.

TARGET YOUR AD.

Good safelists are broken into categories you choose when you join. This way you can advertise to a smaller, but much more targeted, group of people who have expressed a prior interest in your product or opportunity.

USE THE POWER OF REPETITION.

Get a great ad. Go to your safelists on a set schedule and post the same ad over and over. This really works! The reason it works is that repetition is the mother of learning (surveys prove people need to

 

 

 

see the same ad seven times in order to buy), in addition to the many new people who join the safelist every week. It doesn’t matter if you are sick to death of your ad. It matters that your ad works. When it stops working, pull it. Until then, if it ain’t broke … don’t fix it.

ARE SAFELISTS REALLY SAFE?

To be sure, there was a dark side to the old-fashioned safelists. You would sign up and get spam out the … ear. It still makes sense to use a free email account on safelists, although it is not as critical as it was before. And now you can pay a little and never get mail.

 

The good news is that safelists have been around long enough that they have become a legitimate Internet marketing tool, even if most of your competitors haven’t figured that out yet. Big-time Internet marketers like Andrew Fox and Lawrence Pryor have started their own safelist services. Most well- known Internet marketers have used safelists from time to time to boost sales or add new subscribers to their Ezine.

 

The bottom line is this: safelists work. How well they work is up to you. Use the information above as a starting point and give some safelists a try. Don’t expect to get rich overnight, but you should see results quickly if you do it right. Good luck!  CharliePage

HOW TO SUCCESSFULLY MARKET WITH SAFELISTS

Opt-in email safelists are one of the best Internet marketing strategies for getting your product or service immediately in front of many thousands of people. In this article, I will show you how you can successfully work with them.

BENEFITS OF OPT-IN SAFELISTS

Email to thousands – this can be done with free safe lists or paid safe lists. Even if you only get a 1% response from thousands, you interact with those that will respond.

 

Its immediate – you can instantly send your ad and receive an immediate response from those interested. With Ezine ads, you often have to wait for days or weeks before your ad is displayed.

TEST YOUR PRODUCT OR SERVICE

Safelists are a good place to begin testing your ad, before you spend a lot of money on other advertising methods.

TRACK YOUR ADS

Track those ads that pull the best. (Some safelists incorporate tracking in their subscriptions). You can then use these same ads repeatedly in other forms of advertising. The key is to have a great headline, because users will be scanning them for what catches their eye.

HOW TO USE SAFELISTS EFFECTIVELY

CHOOSE A TARGETED LIST

If you are targeting Internet Marketers, then don’t subscribe to lists that are contains home owners. The more focused the list, the better your chances of success.

 

 

 

USE A BENEFIT-LADEN HEADLINE IN YOUR AD

If you don’t capture the attention of users in the brief second they see your headline, they will pass you by.

 

USE A FOLLOW-UP STRATEGY

Direct customers from your ad to your web site or your sequential autoresponder. It often takes up to 7 times for users to see your ad before they respond to your offer. Instead of losing them after the first message, allow them to see another sample of your offer by following up on them every few days. This will increase your chances of making the sale.

TRACKING AND TESTING

Track the responses to your ads to know exactly which one works and which does not. You can then test which headline pulls the best. After a one-month subscription, you will have some idea if the safelist is worth staying with. If it isn’t, unsubscribe!

 

If you are getting a good response from the free lists, then pay the monthly subscription fee, so you can send your ad more often. You will also benefit from all the features they provide.

USE SEVERAL SAFE LISTS

Subscribe as a free member to several paid lists. Test which safelist pulls the best response. Paid safe lists are of higher quality than the ones that are free (no paid subscriptions). As a free member, you can often send your ad once a week to all members. If the response is great, pay your subscription and send your ad more often.

 

Utilizing Opt-in safelists is one strategy in your marketing arsenal that will quickly determine if your ad will be successful. Now explode your sales by implementing an email marketing campaign.

Herman Drost

LOW COST WAY OF EMAIL MARKETING

This is a much faster, less expensive way to market than offline marketing. You can reach many more people in a shorter space of time.

No Fear of Spamming Or Being Penalized For Spamming This is because all subscribers are strictly opt-in.

TYPES OF OPT-IN SAFE LISTS

Free Safelists – ProsCons
It is free to email to the whole list – you can mail to all free and paid subscribers.Fills your email box with thousands of offers from other subscribers.
Email to thousands immediatelyNo tracking of ads provided
Pays commissions on referralsemail once a week only

 

 

 

Paid Safelists – ProsCons
Email the list (free and paid) every day or every2daysMost customers will not see your ad at all. People on these lists are more concerned about others seeing their own ad, than seeing yours.
Does not require you to receive other email ads from subscribers.Lose money if you paid to subscribe, but did not get any sales.
Membership fees are low
Tracking of your ads
Pays higher commissions
Personalize your messages

This is just a general list of safelist features; however, each safelist has its own unique features and benefits.

1.20      TRAFFIC EXCHANGES (TE)

In your search for traffic and online advertising options; Traffic Exchanges must be considered as they are easily found and even for sale. Reviews are mixed; some think they work; some do not. Some say only the TE owners are making money, while others claim a nice monthly income once they have built their downline.

 

TE’s are for clickers to earn credits for their own ads. But like Paid to Read/Paid to Click sites, discussed later, most are resellers/advertising other traffic exchanges. Some say use videos and splash pages, as other pages don’t get anyone’s attention. What are they, do they work. Again, some say nothing great, slow process, time consuming. Most are free to join, and worthy of a look. If you have time, then try Traffic Hoopla as one of the best ranked sites to start and it links you to other tops sites. Advantage, advertise one site and get business to 50.

BRIEF EXPLANATION OF TRAFFIC EXCHANGES

If you have a website and you want to increase the amount of visitors (also known as traffic) to your website, you can sign up for a free account at any of the thousands of traffic exchanges available online or choose one from the list below. Then once you have gone through the registration process, you will be able to add links to the website you want to promote, for example, I promote one of my home business websites on many traffic exchanges and this is the address I use http://www.carolking.ws you would simply add your own link.

 

Traffic exchanges work on a credit basis, in order for your website to be seen you must first generate credits by viewing the sites of other members. The credits you earn enable your site to be viewed by other members across the system. This increases the number of visitors to all of the websites involved.

 

 

 

 

Traffic exchanges usually enforce a credit ratio, meaning members earn a certain amount of credits for visiting one member site, and each credit is translated into one page view. Ratios can vary from program to program so before registering for a traffic exchange it is wise to check out their ratio first. A ratio of 1-1 is best, that way you will get your page viewed once for every (1) page you view.

 

All traffic exchanges have specific viewing times of all member pages. These viewing times can range from 10-30 seconds, so whilst surfing the system, every page that is shown to a member will remain in view for 10-30 seconds, you will not be able to proceed to the next site until the specified time has passed.

 

Most traffic exchanges have a toolbar at the top or bottom of the page that has a timer on it so you can see when the timer reaches 0 and it is ok for you to continue on to the next page. This is put in place to make sure each member site is promoted equally and fairly. If you try to go on to the next page before the timer reaches 0 you will be penalized in some way, the penalty varies from exchange to exchange.

 

To make surfing traffic exchanges a little more interesting, some services offer different ways to surf such as, playing games for credits or listing to radio stations whilst surfing. If you do not want to surf manually for credits you can purchase them, again prices vary. Many traffic exchanges are free to join but also have Pro versions that allow you to generate more credits from referrals. Always thoroughly check out what is available in the Pro version when you first sign-up.

HOW TO USE TRAFFIC EXCHANGES EFFECTIVELY

Using traffic exchanges to promote your business can be extremely effective, but as with all Internet marketing methods, there is a right way and a wrong way to go about it. I myself have wasted a great deal of time going about it incorrectly and consequently I did not gain the full benefit. I even went as far as to say that traffic exchanges did not work. Fortunately soon after, I became a Plug-in Profit Site member and the training that is given with the program soon educated me. I quickly learnt that traffic exchanges are very powerful and could channel a lot of traffic to my websites and blogs.

 

Even now, as I surf my favorite exchanges I still see so many people making the same mistakes I did, this is one of the reasons why I started this lens. I hope to offer straightforward, helpful tips to stop people from wasting their credits on the exchanges.

USING SALES PAGES IN TRAFFIC EXCHANGES

You know the ones I mean, affiliate pages that contain long-winded text, graphics, images and video. These pages are a waste of the surfer’s time. It is not the product or the wording of the page that is the problem; it is a simple matter of loading time. It may not sound very important but it is crucial to your success on traffic exchanges.

 

All traffic exchanges use a timer, which means you normally have between 10 and 30 seconds to grab the interest of the viewer and get them to click through your page. This is not a lot of time; so if you have a long sales page with graphics and images on it, guess what is going to happen?

 

 

 

Yep, your time is going to run out and the surfer will move on to the next page without having read a word of your page. How can this be avoided?

SQUEEZE AND SPLASH PAGES FOR TRAFFIC EXCHANGES

By using squeeze pages, also known as lead capture pages. Squeeze pages are designed to GRAB the attention of the reader and then tell them about your product or service in as few words as possible. These pages are also designed to build your list of subscribers to your newsletter, by placing a sign-up form on the same page.

 

Splash pages keep it is short, to-the-point and attention grabbing; and because of the clean concise design, it loads extremely quickly, thereby giving me the maximum viewing time in traffic exchanges. If you would like to learn more about growing your list with lead capture pages, take a few minutes and read the post on my blog entitled Traffic Exchange Tips

 

TIP: Online users now receive the lead generation techniques such as the Splash or Capture page. Yes, these have been around for a while, but now anyone can make a Splash page for any program. Often there is no clue as which program is being advertised along with the request free information. You may ever see the information, but your name and some details have already been captured when you signed up.

 

Further, you will get sign up requests from more than one affiliate, until you finally sign up for the program and your details are found in the master program database

 

Another common mistake is trying to use pages that contain AdSense ads in traffic exchanges. This is a definite no, and will get your website banned by Google because it is against their term and conditions. It is possible to use other types of contextual ads on TE’s. Better Text Ads for instance are TE compliant.

 

But it is still best not to use pages with ads on them in TE’s. Use squeeze pages to build your subscriber list instead.

HOW TO USE WEBSITE ROTATORS WITH TRAFFIC EXCHANGES

Website Rotators are necessary for anyone using more than one TE to promote their websites. This simple idea will save your hours when you want to change any of the sites you are promoting. So what are website rotators? They are sites that allow you to advertise multiple websites using one single URL.

 

After you sign up for membership with a TE the first thing you would normally do, is start adding the URL’s of the sites you want to promote. Let’s say for example you have registered with 10 traffic exchanges and you have 5 websites to promote. That would mean you have to enter your URL’s 50 times. It would also mean that whenever you want to edit or delete a URL, you have to do it at each of your traffic exchanges, that means 10 sites, 10 sets of editing or deleting, which equals a great deal of time.

 

 

 

Website rotators make adding, editing or deleting your URL’s so much quicker and easier. All you need to do is put the URL’s of the websites you wish to promote into your rotator, then the rotator gives you 1 single URL to use on your traffic exchanges.

 

This changes the equation dramatically. Now, if you have the same 10 TE’s and the same 5 websites, when you want to make changes, instead of having to go to 10 sites and make 5 changes on each, you will only have to make 1 change on your rotator. The website rotator will rotate all 5 of your websites using 1 single URL.

 

There are many rotators available online such as Free Rotator, TPM Rotator and HotScripts to name a few. I have recently started using Page Swirl; this rotator is a free service with options to upgrade to the paid service if you wish.

 

I like this rotator because there are no pop-up or ads, it is totally transparent so no one will know you are using a rotator and you get up to the minute stats. This rotator is simple to use and most of the changes you wish to make to your URL’s can be done in just a few clicks.

When you are adding your rotator URL to the traffic exchanges, remember to check the terms of service, as some traffic exchanges prefer you to use specific rotators or their own rotators.

Squidoo TE

1.21      HOW TO INCREASE YOUR SALES UP TO 500%…

Headlines beginning with ‘how to’ are very successful, as the Internet is all about information. Internet users have a strong desire to learn.

 

A headline beginning with ‘how to’ immediately grabs your potential customers’ attention and forces them to read on.

QUESTION: “ARE YOU SICK AND TIRED OF WORKING FOR SOMEONE ELSE?”

Headlines written in the form of a question are very effective, as they appeal to your potential customers’ emotions. When they read a headline written as a question, they will answer the question in their mind. If the question identifies a specific need, want or desire, they will read on.

COMMAND: “DOUBLE YOUR INCOME WITHIN THE NEXT 12 MONTHS — GUARANTEED!”

A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers’ attention and intrigues them to read on.

NEWS: “ANNOUNCING A BRAND NEW BREAKTHROUGH IN E-PUBLISHING”

News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

 

 

 

TESTIMONIALS: “INTERNET MARKETING EXCLUSIVE IS PURE GENIUS — OUR SALES HAVE INCREASED BY 40%!”

Headlines written in the form of a testimonial are very effective, as they instantly begin building trust. When writing your headlines, certain words, when combined together, will literally draw your readers’ attention to your ad See List for “Power Words” that consistently work.

 

Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of the most popular subjects include wealth, love, health and safety. Take your time and try the different formulas according to your needs. Use a combination of the power words and write a headline that sells. By learning the art of writing headlines that focus on the basic human needs and emotions, you can increase your sales considerably. WebSource

1.22      HOW TO KEEP YOUR #1 RANKING

No Matter What Tricks Your Competition Tries To Pull! As it is said, it is far easier to reach the top, but maintaining that position is the most difficult part. With some serious SEO, one could improve the page rankings of a website. But, with thousands of new web pages being indexed by search engines daily, and the search algorithm employed by the search engines changing quite frequently, a once-done SEO can no longer guarantee top results. To continuously maintain a top ranking, one has to do something dynamic and innovative in SEO and that quite periodically. Few tips to do so are mentioned in the following paragraphs.

The very basic thing to do is to make search engine spiders come and crawl your website periodically. For that, you have to change your website content and code periodically. If your page does not change at all, its rankings will also remain the same. Other new websites with better content and SEO will then push you from the top spots.

 

Another aspect that is crucial in keeping the #1 ranking is how effectively you employ the SEO concepts in your website. Virtually every website owner uses SEO in order to make his or her websites search engine friendly, so at the end of the day, it is the Darwinian theory of the survival of the fittest that matters.

 

For best results, you need to do well in all the areas instead of concentrating on a single aspect. Since SEO is quite a wide territory that requires core expertise all the way down, this job must be best left to a professional to accomplish. If you make any mistake, it will be difficult or sometimes impossible for a novice to bring things back on track.

 

Finally, submit your websites only to the top directories and search engines. Submitting to the hundreds of directories and search engines – mostly illegitimate – does not serve any purpose. If you do link building, do it carefully, one at a time. Also stay away from link farms and mass link exchange offers. Those things could land you in a hot soup. AffordableSEO

 

Thanks for Reading – Introduction to the Internet

Dr Don, Founder, ICFO

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